Call it the Twitterfication of social sharing.
As if it wasn't enough for Twitter to limit our bursts of inspiration to 140
written characters, it has now rolled out Vine, a video-sharing app that limits
your videos to just six seconds.
What can you do with six seconds of smartphone video (which, for now, is
available only on iPhones, causing an aggravated Android Nation to again wail
and wait)?
Not re-enact "Lawrence of Arabia" using action figures. That would take 2,270
Vine posts, give or take. Nor can you document a successful rodeo bull
ride; those require at least eight seconds.
As the tech press largely fawns over the new tool's potential, we're taking a
look at some of the ways the tool might affect your Twitter feed and the Web as
a whole.
And it seems only appropriate that we analyze Vine's six-second bursts in six
points. Here's what Vine could do:
![]() |
6 ways Vine's six seconds may change Twitter |
1. Spur creativity
If, as the Bard wrote, brevity is the soul of wit, the six-second time limit
could in fact inspire creativity. That's the logic behind Twitter itself,
really.
Once derided by critics as an example of society's increasingly gnat-like
attention span, the site's 140-character limit has in many cases inspired users
to be as witty, insightful or informative as they can be in as few words as
possible.
Twitter is sometimes called a "microblogging" site. Considering some of the
long and winding blog posts we've read over the years, there's some value in
spurring users to make their point quickly. Maybe Vine will do the same for Web
video.
"My guess, given the enthusiasm for Twitter so far, is that people are going
to do really cool things," Scott Klemmer, co-director of the Human-Computer
Interaction Group at Stanford University, told Wired, a CNN content partner.
"One of the things we know about creativity is that constraints are essential
for getting people to do creative stuff. If you come up with the right
constraints, that's a benefit, not a drawback."
And here's an example:
(Of course, if you desperately need a 10-minute loop of sniveling King
Joffrey from "Game of Thrones" getting slapped to a Led Zeppelin soundtrack,
we've still got YouTube.)
2. Spam up your feed
A vine can be a lovely thing. Think Wrigley Field or the Ivy League. But it
can also be a noxious weed.
In the first 24 hours, the primary theme of most of the Vine videos we've
seen has been "Hey, I'm making a Vine video!" We're not immune from this
ourselves.
That will probably change, in many cases, as creative folks fine-tune their
craft. But let's be honest: Among Twitter's millions of users are a lot of
people who will probably be sharing the banal and the stupid. And, if Web
history holds true, clips of themselves naked.
Hopefully, you've crafted your "follow" list to keep most of these people off
your screen. Otherwise, you could find yourself clicking on a lot of videos of
people's food.
Which, as we all know, is what Instagram is for.
3. Turn Twitter into Facebook's video alternative
It surprisingly took a few months after Facebook bought the aforementioned
Instagram, an app that lets users slap groovy-looking filters onto their photos,
for it to cause a falling-out with Twitter.
Facebook pulled Twitter's ability to show Instagram images in its feed.
That's reserved for FB now. You can still post them to Twitter, of course, but
followers see only a link that takes them to Instagram's website.
Fair enough, we suppose. Why let a competitor reap the benefits of an app you
just shelled out a reported $1 billion to buy?
So, if that makes Facebook the go-to platform for social photos, maybe Vine
makes Twitter the default place for fun mini-videos. As the platform strives to
turn a profit, the Vine clips may give users a new reason to linger.
4. Invite more "Oops" moments
Delete all you want. Once you tweet something, it's out there forever.
Ask Chris Brown. Or Gilbert Gottfried. Or Anthony Weiner.
Put videocameras in the hands of millions, give them a platform to share the
results with the rest of those millions, and bad decisions are sure to ensue.
Often after a few cocktails, or if you're a celebrity.
Given a new tool with which to share, or overshare, we all can expect more
Twitter missteps. Many of us can't wait.
5. Continue the rebirth of "GIFs"
OK, this one is already under way. Years after the Web gave usPeanut Butter
Jelly Time, folks have rediscovered the joy of watching something quick and
silly happen over and over again.
Vine builds on this idea. Your six seconds (or fewer) of video loops for as
long as the viewer lets it run. This can be disconcerting and annoying. But as
folks get creative, it could also be clever. The first person to
re-enact "Dramatic Chipmunk" has our undying devotion. (Fun discovery: That
YouTube classic is exactly six seconds long).
A Vine isn't actually a GIF (Graphic Interchange Format is the full name).
But it can take advantage of the same instincts that have made GIFs an enduring
Web feature.
6. Press the competition
Vine isn't the only mobile app jockeying to be the "Instagram of Video."
Viddy, Tout, SocialCam and even the ill-fated Color all wanted to become the
front-runner in this emerging social field. Twitter may have shut down that
argument when it acquired Vine for an undisclosed amount.
Sure, the mobile space has its share of stories in which the bantamweight
manages to dance around a heavy hitter. Remember when Facebook Places was
supposed to crush Foursquare?
But Vine will be sitting right there in front of Twitter's more than 140
million users. The others will need to innovate or die.
Have you seen any Vine videos you really liked, or made some of your own? Let
us know in the comments.
No comments:
Post a Comment