Well, that didn't take long. Less than 24 hours after legendary rocker Neil
Young launched
a Kickstarter page for his long-talked-about Pono music service,
the campaign surpassed its goal of $800,000.
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Neil Young's PonoMusic hits $2M on Kickstarter in one day |
As of this writing, the PonoMusic
Kickstarter campaign has more than $2 million in pledges from more
than 6,200 backers.
One of the reasons this Kickstarter campaign blew through the roof is that
music fans and sound aficionados are eagerly looking to get their hands on the
Pono music player, or PonoPlayer. The player has been in development for years
and will use the Free Lossless Audio Codec (FLAC) audio format, along with other
high-resolution music formats.
"I've been hearing Neil talk about this for years and wasn't convinced that
it would ever really come to fruition, so it's great to see this," Kickstarter
backer Matt Metzger wrote .
Along with the PonoPlayer, Young is also launching PonoMusic, which is an
online store for high-resolution music.
"PonoMusic is an end-to-end ecosystem for music lovers to get access to and
enjoy their favorite music exactly as the artist created it, at the recording
resolution they chose in the studio," the Kickstarter description reads.
Young has talked about revolutionizing MP3 sound quality for years. In 2012,
he announced the PonoPlayer and showed off a prototype of the device on the Late
Show with David Letterman. While the PonoPlayer's release has been delayed over
the years, Young said last fall that it would finally debut in 2014.
The PonoPlayer is slated to ship to Kickstarter backers in October; the US
release is also expected that month and is said to retail for $399.
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